传统模式式微，转型迫在眉睫，进口车市场亟待变革

Core Viewpoint - The Chinese imported car market is undergoing a significant transformation, with a sharp decline in import volumes and a need for companies to shift from traditional sales models to value-added services and cultural recognition [2][8]. Group 1: Market Decline - In the first ten months of 2025, China's imported car volume was 404,000 units, a year-on-year decrease of 30% [2]. - Compared to the historical peak of 1.43 million units in 2014, the market has shrunk by more than two-thirds over the past decade [2]. - The decline is attributed to the rise of domestic brands and changing consumer demands, necessitating a shift in business models for imported car companies [2]. Group 2: Service Transformation - The core direction for imported car companies is to build a service-oriented ecosystem, moving away from a "one-time sale" profit logic to "long-term relationship management" [3]. - Companies must integrate service throughout the entire vehicle lifecycle, enhancing service efficiency through digital tools and creating brand loyalty through personalized experiences [3]. - The Ministry of Industry and Information Technology's 2025-2026 work plan supports this transition by emphasizing quality, technology, and service over mere product competition [3]. Group 3: Cultural and Collectible Market - The second path for transformation involves tapping into the cultural value of automobiles, particularly classic models with historical significance [4]. - The potential for the collectible car market is significant, as evidenced by the International Auto Culture Exhibition at the 8th China International Import Expo, showcasing classic cars that attract considerable attention [4][5]. - The Ministry of Commerce's regulations on classic cars provide a legal framework for their circulation and trade, enabling companies to cater to the cultural collector segment [5]. Group 4: Integration into Local Ecosystem - The third path for transformation is to integrate into China's automotive ecosystem, particularly in the context of electrification and smart technology [6][7]. - Imported car brands must move away from outdated global models and focus on localized development to meet Chinese market demands [7]. - Collaboration with local supply chains and technology partners is essential for reducing maintenance costs and enhancing service offerings [7]. Group 5: Future Outlook - The imported car market is at a critical juncture, with a significant decline in imports indicating that traditional models are no longer viable [8]. - Companies that adapt quickly to changes and embrace transformation will find new growth opportunities, while those that resist change risk being eliminated from the market [8].