Core Viewpoint - The article discusses how Qijing, a new luxury electric vehicle brand, is preparing for its market entry by leveraging a list of high-end suppliers to establish its luxury credentials in the competitive Chinese automotive market [1][4]. Supplier Strategy - Qijing's strategy involves using a list of top-tier suppliers, including BASF for paint, Audi for headlights, and others, to create a perception of luxury and quality [4][8]. - The collaboration with renowned suppliers like Fuyao, Bosch, and Continental ensures high-quality production using complex and expensive processes, helping to build brand recognition quickly [4][5]. Technological Integration - The core competitive advantage of Qijing lies in the comprehensive release of Huawei's HiCar solutions, which include L3 conditional autonomous driving systems and full-stack technology capabilities [4][5]. - Huawei's involvement in the development process has led to a deep integration of technology across various aspects of the vehicle, including the cockpit, chassis, and braking systems [5][14]. Design and Aesthetics - Qijing's first product is marketed as the "most beautiful hunting-style sedan," with a focus on aesthetics achieved through high-quality materials and design elements [7][8]. - The choice of BASF for paint ensures a luxurious finish, with advanced techniques that enhance durability and visual appeal, similar to those used in high-end brands like Rolls-Royce [9][10]. Performance and Safety - The vehicle emphasizes both aesthetics and driving performance, utilizing Bosch's IPB braking system and high-performance tires from Continental to ensure a premium driving experience [11][14]. - Safety standards are rigorously enforced, with Huawei and Qijing establishing stringent testing protocols that exceed national standards to mitigate risks [17][18]. Market Positioning - Qijing aims to redefine luxury in the automotive sector by combining high-end aesthetics, advanced technology, and superior performance, positioning itself as a strong competitor in the Chinese electric vehicle market [16][17].
翻开启境供应商名单,每一页都写着“必胜”
2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 09:40