休闲玩乐消费迎旺季,武汉规模入列全国前十
Sou Hu Cai Jing·2025-12-31 09:55

Core Insights - The service consumption sector is experiencing a significant surge as the New Year approaches, with various entertainment and leisure activities gaining popularity [1][5][7] Group 1: Consumption Trends - The search volume for "holiday essentials" such as hairdressing, manicures, and eyelash extensions has doubled in the week leading up to New Year's Day [1] - KTV bookings have seen a year-on-year increase of over 44% as new entertainment formats like AI-assisted singing and personal concerts gain traction [1] - The demand for traditional winter experiences, such as visits to bathing centers, is rising among young consumers, indicating a shift towards more immersive leisure activities [1] Group 2: Regional Insights - Major cities like Shanghai, Beijing, Shenzhen, and Chengdu are leading in leisure and entertainment transaction volumes, highlighting regional consumption patterns [1] - The bathing industry is projected to experience significant growth by 2025, with a notable increase in search volume for keywords related to 24-hour bathing centers, which rose over sixfold [1] Group 3: Industry Dynamics - The beauty and wellness sector is witnessing a boom, with nearly 20,000 beauty professionals on platforms like Meituan seeing their incomes nearly double compared to last year [5] - KTV venues are evolving into comprehensive entertainment spaces, integrating food, social activities, and advanced technology to enhance customer experiences [5] - Meituan is actively promoting various service consumption events to stimulate urban consumer activity during the holiday season, aiming to connect supply and demand effectively [7]

休闲玩乐消费迎旺季,武汉规模入列全国前十 - Reportify