米奥会展冲刺港股：收入、净利润持续下降 高分红背后现金流承压

Core Viewpoint - Miao Exhibition, a leading company in self-organized exhibitions abroad, is seeking to list on the Hong Kong Stock Exchange to create a dual capital platform, facing significant operational challenges and cash flow pressures amid its transformation [1] Financial Performance - The financial data of Miao Exhibition shows significant volatility, with revenue increasing from 348 million to 835 million CNY between 2022 and 2024, then declining to 751 million CNY. Net profit rose from 50 million to 188 million CNY, then fell to 155 million CNY. In the first three quarters of 2025, revenue decreased by 5.67% to 401 million CNY, and net profit halved by 49.17% to 35 million CNY [2] - The company's revenue is heavily reliant on self-organized exhibitions abroad, which account for over 90% of its income, primarily from emerging markets like Indonesia, UAE, and Vietnam. External shocks, such as heavy rains in Indonesia and changes in US trade policies, have exacerbated its performance vulnerability [2] Business Structure Risks - Miao Exhibition's business model is characterized by a high dependency on overseas markets, with over 99% of its revenue coming from domestic sources but primarily serving international clients. The exhibition hosting services contribute over 90% of its revenue, making it highly tied to the demand from Chinese foreign trade enterprises [3] - The company has invested 64.918 million CNY in R&D (2.78% of revenue) to drive digital transformation, launching the "AI Smart Exhibition" platform. However, revenue from digital exhibitions accounted for only 2.14% in 2024, indicating a slow scaling of technological empowerment [3] Governance and Financial Challenges - Miao Exhibition has distributed a total of 344 million CNY in dividends since its listing, which is 92.35% of its net profit, reflecting a "pay out all profits" approach. The 302 million CNY raised during its A-share IPO was exhausted by the end of 2024, leaving only 1.2295 million CNY for working capital [4] - The company's reliance on high dividends and the need for refinancing have raised market concerns about its long-term investment capacity. As of September 2025, the company had no bank loans, with cash reserves of 559 million CNY and financial products worth 64 million CNY, but its debt ratio increased by 5.74% year-on-year, and the current ratio decreased by 8.58%, indicating weakened short-term solvency [4] Conclusion - Miao Exhibition's journey to the Hong Kong market reflects the transition of traditional exhibition companies from scale expansion to quality survival. While it has established a competitive edge through its overseas exhibition network, its business singularity, centralized governance, and cash flow pressures highlight the need to shift from "capital dependence" to "internal growth" [5]