Hisense V.T.(SH:600060) Sou Hu Wang·2025-12-31 10:35Core Insights - The living room is regaining its central role in home entertainment, with a shift towards larger screens for high-quality viewing experiences [1] - The 100-inch screen size is identified as a critical threshold, transforming the display into an "environment" rather than just a device [1] Technology and Innovation - Hisense has integrated advanced technology into its 100-inch E7Q television, featuring the AI-powered H6 chip that enhances picture quality through computational capabilities [2][4] - The AI chip allows for a significant increase in light control precision, achieving 16 times better control and dividing brightness levels into 16.77 million segments [4] Visual Performance - The E7Q television addresses common issues with large screens, such as glare and insufficient black levels, through its Black Crystal Pro screen, which has a reflectivity of only 1.8% [5] - The television boasts a peak brightness of 7000 nits and utilizes 4224 backlight zones for precise light control, enhancing the viewing experience in various lighting conditions [7] Audio Experience - The E7Q features a 2.1.2 sound system, tuned in collaboration with Devialet, providing immersive audio that complements the visual experience [8] Lifestyle and Market Positioning - Hisense positions the E7Q not just as a television but as a representation of a "no-compromise" lifestyle, aiming to bring the IMAX experience into homes [10]