Core Viewpoint - A viral online accusation linked "high-caffeine beverages" to "quasi-drugs," causing a significant market reaction for the company Bawang Chaji, resulting in a market value loss of over 1.4 billion yuan within hours [1][4]. Group 1: Company Impact - Bawang Chaji's stock price plummeted over 14% following the accusation, leading to a market capitalization drop of approximately 200 million USD [4]. - The company's stock has decreased by more than 60% since its initial public offering [8]. Group 2: Industry Context - The incident highlights a broader issue within the new tea beverage industry, where consumer awareness regarding ingredient content is increasing, leading to "ingredient anxiety" [8]. - The need for transparency in product ingredients is becoming crucial, as consumers demand not only taste but also clarity about what they are consuming [8]. Group 3: Public Reaction and Response - The public's reaction to the accusation reflects a lack of awareness about caffeine content in tea beverages, which is a natural component of tea leaves [6]. - Bawang Chaji quickly initiated legal proceedings and provided scientific explanations to counter the market panic, while the Shanghai Narcotics Control Office also intervened to clarify the situation [5].
停止谣言!2026年别再为奶茶咖啡因焦虑
Sou Hu Cai Jing·2025-12-31 10:56