深耕专业,优质服务 徽商银行着力提升财富管理与私人银行服务能力

Core Viewpoint - Huishang Bank has been awarded the "Bank Wealth Management Service Golden Bull Award" and the "Golden Bull Private Banking Award" at the 6th Banking Golden Bull Awards, recognizing its excellence in wealth management and private banking services [1] Group 1: Awards and Recognition - The Golden Bull Awards are considered the "Oscar" of China's asset management industry, emphasizing fairness and respect for industry development [1] - The awards reflect Huishang Bank's comprehensive strength in product innovation, customer service, and team building in wealth management and private banking [1] Group 2: Customer-Centric Approach - Huishang Bank adheres to a customer-centric business philosophy, prioritizing customer needs and providing multi-layered, full-process companion services [3] - The establishment of the Wealth Management and Private Banking Department in July 2022 aims to enhance service quality and product offerings [3] - As of November 2025, the bank has 1.309 million wealth clients, with a compound annual growth rate (CAGR) of 17.5% over the past three years [3] Group 3: Product Diversification - The bank aims to create an open, all-term wealth product shelf, continuously innovating its product system to meet diverse and personalized wealth management needs [4] - Huishang Bank collaborates with multiple leading wealth management institutions, offering a diversified product system that includes personal finance, funds, insurance, and more [4] - As of November 2025, the bank has partnered with 54 institutions and offers 1,688 products [4] Group 4: Private Banking Services - The bank focuses on building a "small but beautiful" private banking service system, emphasizing professional and personalized services [5] - A joint service model involving branch financial managers, wealth consultants, and product experts is implemented to provide customized asset allocation solutions [5] - The bank has launched a mobile banking private banking section and a service platform, enhancing customer engagement through exclusive benefits [5] Group 5: Talent Development - Professional talent is viewed as the core competitive advantage in wealth management, and the bank is committed to strengthening its wealth management team [6] - A tiered training system has been established to enhance the capabilities of the wealth management team at various levels [6] - The bank has achieved notable recognition in industry competitions, showcasing its professional standards and talent advantages [6] Group 6: Brand Building and Social Responsibility - Brand building is essential for establishing long-term trust and differentiation, with the bank promoting rational investment education and a positive wealth philosophy [7] - The bank actively engages in financial literacy campaigns, particularly targeting elderly clients, to enhance their financial awareness and risk prevention [7] - The recent awards serve as both recognition of the bank's comprehensive strength and motivation for future development, aiming to become the preferred bank for regional wealth management [7]