2025年 中国IP经济的“群星闪耀时”
2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 11:21

Core Insights - 2025 is recognized as a "highlight year" for China's IP economy, marking a significant transformation where local IPs are becoming global symbols [1] - The success of "Nezha: The Devil's Child" showcases the potential of Chinese IPs in breaking Hollywood's long-standing dominance in animation [3] - The capital market is witnessing substantial growth in companies like Pop Mart and Laopuhuang, with both seeing stock price increases exceeding 100% in 2025 [1] Group 1: Chinese IP Achievements - "Nezha: The Devil's Child" achieved a domestic box office of 15.446 billion yuan and over 324 million viewers, making it the highest-grossing film in Chinese history [3] - The film's global box office exceeded 15.9 billion yuan (approximately 1.902 billion USD), ranking fifth in global box office history and first in animation history [3] - The film's merchandise generated over 100 million yuan in sales within a week, indicating a successful commercialization of the IP [3] Group 2: Pop Mart's Market Performance - Pop Mart reached a market capitalization peak of approximately 456 billion HKD, with a stock price of 339.8 HKD per share [4] - The company reported a revenue of 13.876 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, and a net profit of 4.574 billion yuan, up 396.5% [4] - Pop Mart's overseas revenue surged by 1,142.3% in the Americas and 257.8% in regions like Singapore and Thailand [6] Group 3: Laopuhuang's Growth - Laopuhuang is gaining international attention, with predictions that it will surpass Richemont's total revenue in China by 2025 [8] - The company achieved a revenue of 12.3 billion yuan in the first half of 2025, a year-on-year increase of 251%, with an average revenue of nearly 500 million yuan per store [9] - Laopuhuang's stock price rose to 618.0 HKD per share by the end of 2025, marking an annual increase of 156.22% [10] Group 4: Broader Implications for Chinese IP - The year 2025 is widely recognized as the "year of Chinese IP," with various companies and products emerging as significant players in the global market [11] - The founder of Miniso emphasized the potential for 100 Chinese IPs to reach global markets in the next decade, indicating a strong future for the industry [11] - The evolution of traditional narratives in Chinese IPs is paving the way for new growth trajectories, reflecting a dynamic shift in cultural storytelling [11]