Group 1 - The core viewpoint of the article highlights the entry of a new player, "超盒算NB," into the South China retail market, with plans to open three new stores in Dongguan and Shenzhen before the 2026 Spring Festival [1][3] - "超盒算NB" is an upgraded version of "盒马NB," focusing on affordable community supermarkets aimed at practical family consumers, with over 60% of products being private labels and a selection of approximately 1,500 essential items in stores sized between 600 to 800 square meters [3] - The hard discount market in China is projected to reach a trillion yuan scale, with a current penetration rate of only 8%, significantly lower than Germany's 42% and Japan's 31% [3][4] Group 2 - Recent trends show that e-commerce giants are rapidly entering the hard discount sector, with JD's discount supermarket and Meituan's "快乐猴" both launching in 2025, alongside traditional retailers like Zhongbai Group and Wumart expanding in various cities [4] - Shenzhen is identified as having unique advantages in the hard discount sector due to its high penetration of instant retail, which can enhance customer flow and store efficiency through online ordering and in-store pickup or delivery [4]
深圳迎来“硬折扣”玩家 专家称与即时零售携手可形成优势
Sou Hu Cai Jing·2025-12-31 11:34