头部企业床位占比仅8.3%:2026年养老产业待破局
2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 11:45

Core Insights - The elderly care industry in China is facing significant challenges, with only 1% of individuals aged 65 and above residing in care facilities, and an average occupancy rate of 45% across these institutions [2][3] - The industry is characterized by low concentration, with the top 30 operators holding only 8.3% of the total bed capacity, indicating a fragmented market with weak leading operators lacking scalable business models [2][3] - Despite the challenges, there are emerging opportunities driven by policy incentives and market demand, particularly in areas such as long-term care insurance and urban asset revitalization [3][4] Industry Challenges - The elderly care sector is hindered by four main challenges: low industry concentration, the need for innovative profit models, mismatched payment capabilities and market demand, and barriers to brand development [3][4] - The lack of competitive leading enterprises prevents the formation of a mature, scalable development structure, while the heavy asset investment nature of the industry results in long return cycles [3] - There is a significant regional disparity in pension levels, with long-term care insurance only covering 49 pilot cities and benefiting 3.3 million people, leading to insufficient financial support for market-oriented elderly care services [3] Market Opportunities - The industry is transitioning from resource competition to brand competition, with the next three years being critical for establishing market positions [4] - A shift towards a light asset model is seen as a key development path, focusing on operational management and brand licensing to mitigate heavy asset investment risks [4] - The entry of state-owned enterprises and local government platforms is expected to enhance the supply of essential care beds through integrated financial and healthcare models [4]