年终大手笔！大卖将给员工发约37斤黄金

Core Viewpoint - The contrasting year-end strategies of companies in the cross-border sector highlight a significant divide, with some focusing on cost-cutting measures while others, like Zhaomi, are enhancing employee benefits to attract and retain talent [1][10]. Group 1: Employee Benefits and Retention - Zhaomi's CEO announced an additional reward of 1 gram of gold for each employee, impacting approximately 18,500 employees, with a total cost estimated between 25 to 26 million yuan [2][5]. - The gold reward is perceived as a signal of financial health and generosity from the company, potentially enhancing employee morale and attracting new talent [9][12]. - The emphasis on "universal distribution" of benefits serves to create a sense of security and commitment among employees, contrasting with the negative sentiment surrounding layoffs in other companies [10][12]. Group 2: Recruitment Strategies - The competitive landscape for talent in the cross-border sector is shifting towards more creative and engaging employee benefits, which serve as effective recruitment tools [13]. - Zhaomi's gold reward is part of a broader trend where companies are using unique benefits to create memorable narratives that attract potential candidates [13][14]. - The company's approach to employee rewards is not just about monetary value but also about creating a compelling story that resonates with both current and prospective employees [14]. Group 3: Market Performance and Growth - Zhaomi is experiencing significant growth, with 2025 revenue projections indicating a substantial increase, having already surpassed the total revenue of 2024 within just six months [17]. - The company is focusing on high-end products, particularly in the European market, where it has seen a 139% year-on-year revenue growth from January to July 2025 [19]. - Zhaomi's strategy of targeting high-value segments is reflected in its leading market share in the premium product category, indicating a shift towards quality over quantity in its growth strategy [20].