3 6 Ke·2025-12-31 11:52Core Insights - The SLG (Strategy Game) sector in 2025 is characterized by a stable market with no standout new products, while the overall revenue continues to grow, particularly in overseas markets [1][3] - In the overseas market, SLG games account for 49.96% of the revenue among the top 100 Chinese self-developed mobile games, marking an 8.6% increase year-on-year [1] - The domestic market shows a slight increase in the number of SLG games, but revenue share remains lower at 9.77%, ranking fourth among game categories [1] Group 1: Market Dynamics - The competition in the domestic SLG market has shifted from revenue generation to cost-effectiveness and return on investment, with AI being widely adopted for marketing and user acquisition [3][16] - The SLG market is now in a "stock war" phase, where established games must continuously innovate to maintain their user base against familiar competitors [3][36] Group 2: Key Players and Performance - Century Huatong's subsidiary, Diandian Interactive, has emerged as a leading player with its game "Whiteout Survival," which has generated over $2.8 billion in global revenue since its launch [4][10] - Another successful title from Diandian Interactive, "Kingshot," has also shown strong performance, reaching over $100 million in revenue by September 2025 [6][8] - Century Huatong's stock price surged by 400% in 2025, with net profit reaching 4.357 billion yuan, a 141.65% increase year-on-year [10][12] Group 3: Innovations and Trends - The introduction of AI in game development and marketing has significantly improved efficiency, with companies like Century Huatong and Sanqi Interactive reporting substantial gains in productivity [26][30] - The trend of leveraging IP for game development has diminished, with many previously anticipated IP projects being canceled or shelved, indicating a shift in strategy [16][20] - New entrants like Florere Game have successfully launched popular titles in the saturated market, demonstrating that opportunities still exist for innovative products [15][12] Group 4: Future Outlook - The SLG market is expected to continue evolving, with a focus on creating proprietary IP and innovative gameplay to stand out in a competitive landscape [37][39] - As AI becomes more integrated into game development, the potential for market homogenization raises concerns, but also presents opportunities for unique artistic expression [35][39]