ZZPZH(SH:600436) Sou Hu Cai Jing·2025-12-31 11:55Group 1 - The 2025 China E-commerce Anchor Competition concluded successfully in Fuzhou, with Fujian Pizaihuang Cosmetics Trading Co., Ltd. winning the national third place among top contestants from five major regions and ten professional tracks [1] - The competition focused on empowering quality products and activating consumer potential, featuring three main segments: "China Has Good Products," "Anchors Have Stories," and "Consumption Has Explosive Products," assessing anchors' product promotion, content creation, emotional resonance, and market conversion abilities [6] - The performance of anchors Fang Xun and Chen Huimin from Pizaihuang Cosmetics showcased a blend of traditional Chinese medicine culture and modern cosmetic technology, successfully impressing judges and online audiences, reflecting the enhancement of digital marketing capabilities for local brands in Zhangzhou [6] Group 2 - Zhangzhou Municipal Bureau of Commerce has actively implemented provincial and municipal policies to promote consumption, significantly advancing the development of new e-commerce formats through policy guidance, talent training, and resource matching [8] - Pizaihuang Cosmetics, as a representative of innovative development for Zhangzhou's time-honored brands, has embraced new retail transformations and focused on the e-commerce live streaming sector, aiming to effectively tell the brand story through digital means [8] - The Bureau plans to continue optimizing the e-commerce development environment, enhancing talent cultivation in live streaming e-commerce, and supporting more enterprises in leveraging live streaming to empower brands and expand markets, contributing to the high-quality economic development of the city [10]