专访AI营销专家灵狐合伙人石岩：AI营销与GEO发展两大趋势

Core Insights - The advertising and marketing industry is undergoing a transformation driven by advancements in AI technology, with a focus on AI marketing trends and the development stages of AIGC tools [1] - The competition in the advertising sector is shifting from traditional creative processes to the mastery and flexible application of AI technology [1][2] Group 1: AI Marketing Application Levels - The first level is "AI-driven strategic planning," enabling brands to access data and insights for precise marketing strategy formulation [2] - The second level focuses on "content or activity publication and execution," allowing brands to efficiently execute media placements and maintain control over the marketing process [2] - The third level is "large-scale content creation," where AI tools can generate brand-aligned advertisements quickly while ensuring consistency across different channels [2] Group 2: Shift in Operational Logic - The sequence of the three application levels has fundamentally reversed, emphasizing "strategy first" to guide overall direction before planning media strategies and content production [3] - This new operational logic enhances the efficiency and effectiveness of content operations [3] Group 3: Future Industry Trends - The first trend indicates that service providers will internalize AI capabilities within their service processes, delivering integrated solutions without directly exposing AI technology to clients [4] - The second trend involves offering standardized AI marketing platforms to brands, enabling them to conduct marketing activities independently [4] - The exploration of these trends is influenced by the differences in media ecosystems between domestic and international markets [4] Group 4: GEO Market Insights - The global active user base for ChatGPT has reached 400 million, and the number of registered users for large model applications in China has surpassed 3.1 billion [5] - The GEO market in China is projected to grow significantly, with a year-on-year increase of 215% expected by Q2 2025 [5] - Over 78% of enterprise decision-makers prioritize AI search optimization in their digital transformation efforts [5] Group 5: Video Content Production - Video content production is becoming a core focus for marketing service providers, with AI tools enhancing the entire video creation process from ideation to distribution [7] - The company has developed a comprehensive AI + short video marketing solution that covers the entire lifecycle of video marketing [7] - The efficiency of video production has improved by 43% compared to traditional methods, with expectations of a 90% increase by 2026 [8]