Sou Hu Cai Jing·2025-12-31 12:00Core Insights - The consumption trend for leisure and entertainment during the New Year period is significantly boosted by the festive atmosphere and winter weather conditions, leading to a notable increase in various service sectors [1][6] Group 1: Beauty and Personal Care - The search volume for beauty services such as haircuts, manicures, and eyelash extensions has doubled in the week leading up to New Year's Day, indicating a strong demand for beauty-related experiences [1] - The discussion volume around beauty services has increased by nearly 40% year-on-year, particularly among the 20-35 age group in major cities like Shanghai, Beijing, and Shenzhen [3] - Nearly 20,000 beauty service professionals on the platform saw their income grow by almost 100% during the weekend before New Year's, reflecting the high demand for beauty services [3] Group 2: KTV and Entertainment - The KTV industry has transformed into a dynamic entertainment space, integrating new technologies like AI for singing and scoring, as well as incorporating food and social activities, making it a popular choice for New Year celebrations [4] - KTV transaction volume has increased by nearly 30% year-on-year in the two weeks leading up to New Year's, with cities like Taiyuan and Changsha showing over 70% growth [6] - The post-00 generation is the fastest-growing demographic in KTV transactions, with a year-on-year increase of over 57%, highlighting a shift in consumer preferences towards entertainment experiences [6] Group 3: Bathing and Wellness - The search volume for keywords related to 24-hour bathing centers has surged by over 600%, indicating a growing trend for wellness and relaxation experiences during the winter season [1] - Over 1,000 quality bathing centers across the country saw a nearly 60% increase in transaction volume on the winter solstice, with cities like Harbin experiencing a staggering growth rate of over 211% [1]