万物皆可“特朗普”？从战舰到签证，特朗普掀起疯狂“冠名潮”

Core Viewpoint - The article discusses how former President Trump has been merging his personal brand with government projects and institutions since returning to the White House, raising concerns about the implications of this practice for the perception of government services and legacy [1][2]. Group 1: Branding and Government Projects - Trump has placed his name on various government projects, including a planned Navy ship, a prescription drug website, and a federal children's savings account, which some historians view as an effort to create a superficial political legacy [1][2]. - The renaming of the Kennedy Center to include Trump's name has sparked significant protests, with some performances being canceled due to backlash [2]. - The White House spokesperson emphasized that the focus is on achieving Trump's agenda rather than on branding, citing various initiatives as historic achievements made possible by Trump's leadership [1][2]. Group 2: Historical Context and Reactions - Trump's actions have alarmed Democrats and civil society watchdogs, who fear it may create the impression that Trump, rather than the state, is the provider of essential services [2]. - Historical context indicates that naming buildings after presidents typically occurs long after their terms, usually through Congressional action, contrasting with Trump's immediate branding efforts [2][3]. - Experts suggest that while placing names on buildings is easier than passing lasting legislation, it does not contribute significantly to a lasting legacy [3]. Group 3: Specific Initiatives and Future Plans - Trump announced a new class of Navy ships called "Trump-class" battleships, although the actual construction of these ships is uncertain and still in the design phase [4]. - The "Trump Account," a new type of tax-advantaged children's savings account, was created under a tax and spending bill passed by Trump, with potential name changes requiring Congressional approval [4]. - Plans for a $1 coin featuring Trump's likeness to commemorate the 250th anniversary of American independence are under consideration, though its issuance remains unconfirmed [4].