Ge Long Hui·2025-12-31 12:33Core Viewpoint - The company reported stable performance in FY26H1, with a slight decline in revenue but growth in operating and net profits, benefiting from improved consumer sentiment and a recovery in jewelry consumption in key markets [1]. Financial Performance - FY26H1 revenue was HKD 39 billion, down 1.1% year-on-year - Operating profit reached HKD 6.82 billion, up 0.7% year-on-year - Net profit attributable to shareholders was HKD 2.53 billion, up 0.2% year-on-year - Operating margin improved to 17.5%, up 0.3 percentage points year-on-year - Net profit margin increased to 6.6%, up 0.1 percentage points year-on-year [1]. Dividend Distribution - The company declared an interim dividend of HKD 0.22 per share, with a payout ratio of 85.7% [1]. Segment Performance - Same-store sales turned positive across the board, with high-margin priced jewelry showing strong growth - Revenue breakdown: Mainland China revenue was HKD 32.2 billion, down 2.5% year-on-year (83% of total), while revenue from Hong Kong, Macau, and other markets was HKD 6.79 billion, up 6.5% year-on-year - Operating profit breakdown: Mainland China operating profit was HKD 5.71 billion, down 5.4% year-on-year (84% of total), while operating profit from Hong Kong, Macau, and other markets was HKD 1.11 billion, up 50.6% year-on-year [1]. Product Category Performance - Revenue from priced jewelry grew by 9.3% year-on-year, accounting for 29.6% of total sales - The contribution of priced jewelry to retail value in Mainland China increased from 27.4% to 31.8% year-on-year - Revenue from priced gold jewelry declined by 3.8% year-on-year, accounting for 65.2% of total sales, primarily due to store consolidation - Revenue from watches decreased by 10.6% year-on-year, accounting for 5.2% of total sales [2]. Same-Store Performance - Sales growth: Direct sales in Mainland China increased by 2.6%, franchise sales grew by 4.8%, and sales in Hong Kong and Macau rose by 4.4% - Sales volume decline: Direct sales in Mainland China fell by 9.7%, franchise sales dropped by 11.6%, and sales in Hong Kong and Macau decreased by 9.4% - Latest operational data (October 1 - November 18, 2025): Group retail value increased by 33.9% year-on-year, with Mainland China, Hong Kong, Macau, and other markets growing by 35.1% and 26.5% respectively - Same-store sales growth: Mainland China, Hong Kong, Macau, and other markets increased by 38.8% and 18.3% respectively, with priced jewelry and priced gold jewelry same-store sales in Mainland China growing by 93.9% and 23.0% respectively [3]. Product Highlights - Key signature product lines, including the Chow Tai Fook Chuan Fu, Chuan Xi series, and Chow Tai Fook Palace Museum series, continued to perform strongly - Jewelry inlaid and gold-inlaid diamond products showed particularly bright performance - The Chow Tai Fook Chuan Xi series launched in April 2025 received a positive market response, contributing to a total sales of HKD 3.4 billion in FY26H1, up 48% year-on-year [3]. Channel Development - As of FY26H1, Chow Tai Fook had 5,663 retail outlets in Mainland China, with a net closure of 611 stores; 88 in Hong Kong and Macau, with a net opening of 1 store; and 63 in other markets, with a net opening of 1 store - The company continues to open new image stores to provide differentiated products and redefine the retail experience, with 8 new image stores established by the end of September 2025 [4]. Profitability - Gross margin for FY26H1 was 30.5%, down 0.9 percentage points year-on-year, primarily due to limited increases in gold prices affecting retail product margins; however, the increase in the proportion of priced jewelry and retail business positively impacted gross margin [4]. Profit Forecast and Investment Recommendation - The company has made positive progress in brand transformation and continues to optimize product strategies while improving operational efficiency - Adjusted profit forecasts for FY26-28 are HKD 8.63 billion, HKD 9.47 billion, and HKD 10.7 billion respectively, with corresponding P/E ratios of 14, 13, and 12 times, maintaining a "buy" rating [4].