第二届“天府精品”迎春消费月启幕，解锁 61 天消费新体验

Core Viewpoint - The second "Tianfu Boutique" Spring Consumption Month and "Chuan Brand"特色消费品牌展示 has been launched in Chengdu, aiming to enhance consumer experience and promote local products and services [1][3][4]. Group 1: Event Overview - The event is themed "Tianfu Boutique·Beautiful Encounter" and will run from December 30, 2025, to February 28, 2026, covering 61 days and featuring nine key activities along with numerous consumer promotion events [3][10]. - The event aims to meet diverse consumer needs during the New Year and Spring Festival, focusing on four main themes: "Fashion·Shopping," "Culinary·Feasting," "Leisure·Enjoyment," and "Comfort·Travel" [3][10]. Group 2: Product and Service Highlights - The "Chuan Brand"特色消费品牌展区 showcases over 150 products from 15 cities in Sichuan, with more than 90% being local brands or products manufactured in Sichuan [9]. - The event features innovative products such as ice cream robots and AI plush toys, highlighting the transition from traditional manufacturing to intelligent manufacturing in Sichuan [8][9]. Group 3: Consumer Engagement Activities - Key activities include the Sichuan E-commerce Festival in January 2026, which will involve over 100 key enterprises and thousands of merchants, featuring more than 200 live-streaming events showcasing Sichuan products [10]. - The 29th China (Sichuan) New Year Shopping Festival will host various themed exhibition areas with participation from nearly 30 countries and regions, creating a "global New Year flavor" experience for consumers [10]. Group 4: Economic and Market Impact - The event aims to promote a shift in consumption structure from product-focused to a balanced emphasis on both product and service consumption, highlighting the potential of service consumption as a new growth area [11][13]. - The collaboration between Sichuan and Chongqing will facilitate over 300 promotional activities, enhancing consumer access to local products and services [14][17].