Ge Long Hui·2025-12-31 14:13Core Viewpoint - Bilibili has established itself as a leading video community in China, leveraging its unique operational model to become a significant player in the IP derivative market, with nearly 200 self-owned and authorized IPs by the end of 2024 [1] Group 1: Business Highlights - Bilibili's AI tool "Peanut" is set to enhance content production and optimize advertising placements, which is expected to improve eCPM [2] - The advertising business is expected to grow significantly, with revenues projected to increase by 27.7% in 2024 and 20% in the first half of 2025, reaching 8.2 billion and 4.4 billion respectively [3] - The gaming segment is performing well, with revenue of 3.3 billion in the first half of 2025, marking a 68% year-on-year increase, driven by both established titles and new releases [3] Group 2: Financial Projections - Total revenue is projected to reach 29.96 billion, 32.62 billion, and 35.32 billion from 2025 to 2027, reflecting year-on-year growth of 12%, 9%, and 8% respectively [4] - Adjusted net profit is expected to be 2.26 billion, 3.26 billion, and 4.32 billion for the same period, with significant growth rates of 44% and 33% in 2026 and 2027 [4] - The company is in a commercialization acceleration phase, with AI expected to further enhance content creation efficiency and diversify monetization strategies [4]