南京建邺首次推出“即碰即用”消费券：碰一下支付自动满减

Core Viewpoint - Nanjing Jianye District will launch a government consumption voucher program starting December 31, 2025, to stimulate consumer spending during the New Year and Spring Festival seasons [1][4]. Group 1: Consumption Voucher Program - The program will issue three batches of consumption vouchers, allowing citizens to automatically receive discounts of 3 yuan on purchases over 9.9 yuan by using Alipay's "tap" payment feature [1][3]. - The vouchers will be distributed in three phases, aligned with festive events such as "Joyful Winter," "Welcoming the New Spring," and "Joyful Lantern Festival" to maximize consumer engagement [4][6]. Group 2: Innovative Payment Method - The program utilizes an innovative "tap" technology for voucher issuance and redemption, eliminating the need for consumers to pre-claim vouchers, thus enhancing convenience [3][7]. - This method addresses common issues in traditional voucher systems, such as mismatched users and unclaimed vouchers, ensuring that benefits reach actual consumers and merchants [3][7]. Group 3: Targeted Merchant Engagement - The initiative aims to support a wide range of small and medium-sized merchants in the food and retail sectors, thereby broadening the impact of the consumption vouchers [7]. - By leveraging digital platforms, the program seeks to combine technology, scenarios, and subsidies to directly stimulate real consumer behavior, increasing foot traffic and sales for local businesses [7].