中国首个入境自助消费平台Meet China落地北京,解锁跨境消费新体验
Sou Hu Cai Jing·2025-12-31 15:04

Core Insights - The "Meet China" initiative marks a significant shift in Beijing's inbound tourism consumption from "traffic aggregation" to "service enhancement," injecting strong digital momentum into the trillion-level inbound consumption market [1][3]. Group 1: Project Overview - "Meet China" is China's first self-service consumption platform aimed at inbound tourists, addressing key issues in the current inbound tourism market such as "understanding, selection, and payment" [3][10]. - The project is a collaboration between China Digital Culture Group and CBD International Group, with the goal of creating a friendly consumption environment in Chaoyang District, known as "China's first foreign-related district" [3][5]. Group 2: Features and Functionality - The platform offers a comprehensive digital solution that includes multi-language interpretation, intelligent product recommendations, and seamless payment integration, enhancing user experience and operational efficiency [5][11]. - "Meet China" features a dedicated multi-language corpus that provides practical information on food ingredients and cultural stories, facilitating a deeper understanding of Chinese culture for foreign tourists [10][11]. Group 3: Market Impact and Future Plans - The initiative aims to reduce the selection cost for tourists by offering visual recommendations and curated products like "must-buy souvenirs" and "intangible cultural heritage experience packages" [10][11]. - The platform collaborates with major global payment institutions to support various payment methods, allowing tourists to complete transactions without the need for unfamiliar apps or cash exchanges [11].

中国首个入境自助消费平台Meet China落地北京,解锁跨境消费新体验 - Reportify