Zhong Guo Jing Ying Bao·2025-12-31 15:14Core Insights - The Chinese health consumption market is undergoing a significant transformation, shifting from "wild growth" to "meticulous cultivation," with competition evolving into an ecosystem-based contest [1][2] - The health management market in China is projected to exceed 850 billion yuan in 2024, with a compound annual growth rate of 21.3%, expected to surpass 2.3 trillion yuan by 2030 [2] - The rise of rational consumption, particularly among younger consumers, emphasizes the importance of product transparency and scientific communication [3] Industry Trends - The traditional model of health services is being replaced by a comprehensive health management approach, focusing on the entire lifecycle of health rather than one-time services [4] - Companies are increasingly adopting integrated health solutions that combine products and services, moving away from merely selling individual items [3][4] Company Strategies - Minsheng Health is pursuing a diversified expansion strategy, targeting various segments within the health sector, including nutritional supplements and medical aesthetics [6] - In contrast, Meinian Health is focusing on deep specialization in preventive medicine, establishing a clear brand hierarchy to serve different market segments [6] - Both companies are building health management ecosystems, with Meinian leveraging its extensive health data for AI development and personalized health management [7] - Minsheng Health emphasizes collaboration across the supply chain, particularly in the probiotics sector, to enhance product quality and technological competitiveness [8]