KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-31 15:36Core Viewpoint - The price of 100ml Feitian Moutai has decreased from 399 RMB to 299 RMB, representing a 25% reduction, as announced by iMoutai on December 31 [3][7]. Group 1: Price Adjustment - The retail price of 100ml Feitian Moutai has dropped by 100 RMB, marking a significant price cut of 25% [3][7]. - This price adjustment reflects the company's strategy to make its products more accessible to consumers [4]. Group 2: Product Matrix Adjustment - iMoutai announced plans to adjust its product lineup in 2026, introducing six major series: classic, premium, zodiac, aged, cultural, and low-alcohol products [4][8]. - The 53% vol 500ml Feitian Moutai will officially be available for sale starting January 1, 2026, with a daily purchase limit of 12 bottles per person [4][8].