KWEICHOW MOUTAI(SH:600519) Cai Jing Wang·2025-12-31 15:45Core Viewpoint - Guizhou Moutai announced that the 53% vol 500ml Moutai liquor will be available for purchase on the iMoutai APP starting January 1, 2026, with a limit of 12 bottles per person per day, as part of its marketing transformation strategy aimed at enhancing consumer experience [1][3][4]. Group 1: Product Launch Details - The 53% vol 500ml Moutai liquor will officially go on sale at 9 AM on January 1, 2026, with a daily purchase limit of 12 bottles per user [3][6]. - Daily sales volume will be determined based on factors such as preventing speculation, supply-demand matching, and market stability, with sales ending once the daily stock is sold out [3][6]. - Other products, including the Moutai 1935 liquor and various special editions, will also be available for pre-sale on the same day [4][7]. Group 2: iMoutai APP Updates - The iMoutai APP will undergo a significant update on January 1, 2026, merging the previous "Enjoy Subscription" and "Enjoy Cloud Purchase" into a unified "iPurchase" interface, allowing users to buy all available products directly [1][6]. - The app aims to create a more resilient and collaborative channel ecosystem by integrating online and offline sales strategies to better serve consumer needs [7].