两小时吸金百亿元的深圳顶豪，曾是20年“烂尾地”，记者实探“豪”在何处

Core Insights - The project "CITIC Xinyue Bay" in Shenzhen achieved over 10 billion yuan in sales within two hours of its launch, setting records for the fastest sales and the number of units sold over 100 million yuan [2][10] - The high-end real estate market in Shenzhen is experiencing a surge in demand, driven by a concentration of high-net-worth individuals and a limited supply of luxury properties [10][11] Sales Performance - The project sold 156 units, with a total sales amount exceeding 100 billion yuan, marking a significant achievement in the luxury real estate sector [2][10] - The highest unit price reached 38,000 yuan per square meter, with a verification requirement of 20 million yuan for potential buyers [2][4] Market Dynamics - The sales success reflects a structural differentiation in the real estate market, where luxury properties are thriving while the broader market remains under pressure [10][12] - The project is positioned in a prime location along the Shenzhen Bay, which is seen as a key factor in its attractiveness to investors [4][10] Customer Insights - Investors are particularly focused on the project's location and unique features, such as sea views and proximity to cultural landmarks like the Shenzhen Opera House [4][10] - Feedback from potential buyers indicates a preference for product quality and service standards, with some expressing concerns about the overall experience during the viewing process [4][6] Historical Context - The development of the site has a complex history, with previous ownership and financial difficulties leading to a long development hiatus before CITIC's involvement [7][9] - The project represents a case study in the restructuring of distressed assets in the real estate sector, highlighting the importance of effective financial and operational strategies [7][9] Industry Trends - The luxury market is characterized by a unique demand from affluent buyers, driven by new wealth from emerging industries, which contrasts with the struggles faced by the broader housing market [11][12] - The current market environment suggests a clear divide between high-end properties and the general market, with luxury segments maintaining their appeal even during downturns [12][13]