当AI成为第一信息入口：您的企业如何在生成式搜索中“被看见”与“被信任”？

Core Insights - The article discusses the shift from traditional search engines to generative AI search engines, emphasizing the need for businesses to adapt to this change in information retrieval methods [2] - It highlights the importance of being accurately represented in AI responses to avoid losing potential customers to competitors [2][3] - The company, Guangzhou Yanhua AI Technology Co., focuses on solving marketing and trust issues through generative engine optimization, creating a "digital gene profile" for businesses [2][3] Information Entry Migration - The transition from "people searching for information" to "information finding people" signifies a fundamental change in how businesses must approach customer engagement [2] - Generative AI directly processes and synthesizes information, leading to quicker decision-making without the need for users to click on links [2] Yanhua GEO Methodology - The GEO methodology is designed to build a self-reinforcing, dynamically iterative ecosystem of trustworthy content, differing from simple AI content generation [3] - The "613 model" is introduced as a core framework for constructing this ecosystem [3] Six Content Asset Layers - The company emphasizes the need for a robust "digital evidence chain" through six layers of content assets, which enhance the likelihood of being recognized as a credible source by AI [4][7] - These layers include qualifications, compliance, service standards, user evaluations, case libraries, and multimodal materials [7] Data Flywheel - The GEO approach includes a real-time data monitoring and optimization flywheel, achieving a response speed of 180 milliseconds [5] - This system allows for immediate detection of information discrepancies and rapid content optimization, ensuring high consistency across platforms [5] Three-Step Iterative Process - The service operates on a perpetual intelligent cycle, continuously refining content based on user interactions with AI [6] - Specific scenarios illustrate how optimized content can lead to increased trust and inquiries for businesses [6] Service Types and Value - The company offers various service models, including subscription monitoring, keyword management, and full GEO service, tailored to different business sizes and needs [11] - The effectiveness of these services is measured through quantifiable metrics, ensuring transparency and accountability [11][14] Conclusion - The article concludes by emphasizing the urgency for businesses to define their presence in the AI landscape, positioning Guangzhou Yanhua AI Technology Co. as a key partner in navigating this new era [15]