今年全国首笔“国补”订单落地广州

Core Viewpoint - The Guangdong New Year Consumer Goods Trade-in Program (referred to as "National Subsidy" program) officially launched on January 1, 2026, marking the first successful implementation of this policy nationwide [1][3]. Group 1: Program Launch and Initial Transactions - The program commenced at midnight on January 1, 2026, with all 21 cities in Guangdong participating [3]. - The first transaction under this program occurred at the JD MALL in Guangzhou, where a consumer purchased a vivo smartphone using the trade-in subsidy [3]. - The consumer received a 500 yuan subsidy, reducing the final price of the smartphone from 5999 yuan to 4849 yuan after additional platform and brand discounts [3]. Group 2: Financial Impact and Support - In 2025, the total amount of trade-in subsidies in Guangdong reached 31.83 billion yuan, driving sales of 262.8 billion yuan and benefiting 60.585 million consumers [4]. - The National Development and Reform Commission, along with the Ministry of Finance, has allocated 62.5 billion yuan in special long-term bonds to support the trade-in program for 2026 [4]. Group 3: Subsidy Details - The subsidy policy for 2026 includes a 15% subsidy on the sales price for personal consumers purchasing certain electronic products, with a maximum subsidy of 500 yuan per item [4]. - For major home appliances, a similar 15% subsidy applies, with a maximum of 1500 yuan per item for energy-efficient products [4]. - In the automotive sector, consumers can receive a subsidy of up to 20,000 yuan for purchasing new energy vehicles after scrapping eligible old vehicles, and up to 15,000 yuan for purchasing fuel vehicles with specific engine sizes [5].