BRIGHT DAIRY(SH:600597) Jin Rong Jie·2026-01-01 01:33Core Viewpoint - The article highlights the New Year celebration activities of Bright Dairy, emphasizing its commitment to cultural integration, consumer engagement, and innovation in the dairy industry as it enters 2026 [1][34]. Group 1: New Year Celebration Activities - Bright Dairy hosted a cross-year live broadcast across multiple cities, including Shanghai and Nanjing, to celebrate the New Year with consumers, showcasing a blend of cultural heritage and warmth [1][3]. - Various scenes were presented during the live broadcast, including cultural exhibitions, performances, and the delivery of fresh dairy products, reinforcing the connection between the company and its consumers [3][5]. Group 2: Industry Position and Innovations - In 2025, Bright Dairy solidified its position as a leader in the dairy industry by focusing on quality and innovation, responding to consumer demands amid industry changes [5][34]. - The company achieved a historic breakthrough in core breeding technology, ranking its self-bred bull "Champion" among the top 100 globally, marking a significant advancement in China's dairy genetics [7]. Group 3: Product Development and Consumer Health - Bright Dairy launched innovative products targeting contemporary health needs, such as the "Bright Youbei 5.0 Protein Ultra Fresh Milk" series, which features high protein content and low sodium levels [8][10]. - The company also introduced products aimed at sleep health and weight management, catering to diverse consumer preferences and health requirements [8][10]. Group 4: Social Responsibility and Community Engagement - Bright Dairy actively engages in corporate social responsibility through various initiatives, including donations of milk to children and community support activities, demonstrating its commitment to social welfare [16][34]. - The company has conducted over 300,000 community events, distributing millions of milk products, showcasing its dedication to community health and well-being [16]. Group 5: Channel Innovation and Consumer Experience - In 2025, Bright Dairy innovated its distribution channels by integrating emotional value and digital capabilities, enhancing the consumer experience through personalized milk delivery services [23][25]. - The company expanded its presence in high-end markets and collaborated with popular coffee brands to create trendy products, effectively reaching younger consumers [19][21]. Group 6: Cultural Integration and Brand Development - Bright Dairy's "Cultural+" strategy has led to deep integration with Shanghai's cultural landscape, participating in various cultural events and creating unique consumer experiences [26][31]. - The company has established cultural landmarks, such as the China Dairy Museum, to educate the public about dairy history and engage consumers in interactive experiences [31][33]. Group 7: Future Outlook - As Bright Dairy enters 2026, it aims to continue its high-quality development trajectory, leveraging technological advancements and innovative strategies to enhance consumer health and brand loyalty [34][36]. - The company plans to launch new products and interactive activities that reflect its commitment to quality and cultural heritage, ensuring a vibrant connection with consumers [34][36].