500ml飞天茅台正式上线i茅台，每人每天限购12瓶

Core Insights - The official announcement from iMoutai on January 1st reveals the launch of the 53% vol 500ml Feitian Guizhou Moutai liquor, priced at 1499 yuan per bottle [1] - Each individual is limited to purchasing 12 bottles per day, with a stipulation that each order of 6 bottles will be shipped in a complete box [1] Company Summary - iMoutai has introduced a new product, the 53% vol 500ml Feitian Guizhou Moutai liquor, indicating a strategic move to enhance its product offerings in the premium liquor market [1] - The pricing strategy at 1499 yuan per bottle positions the product within the high-end segment, appealing to affluent consumers [1] Industry Summary - The launch reflects ongoing trends in the premium liquor industry, where limited availability and high price points are used to create exclusivity and drive demand [1] - The purchase limit of 12 bottles per person per day suggests a strategy to manage supply and demand effectively, potentially increasing consumer interest and perceived value [1]