KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-01 04:25Core Viewpoint - The 2026 Flying Moutai (new Flying Moutai) was launched on January 1, 2026, at a price of 1499 yuan per bottle, and it sold out almost instantly, indicating high demand and potential market interest in Moutai products [1][5]. Group 1: Product Launch and Sales - The new Flying Moutai was available for purchase on the i Moutai APP, with a limit of 12 bottles per user per day [1][5]. - The product sold out within minutes of its release, with the purchase page showing "sold out" shortly after the launch [1][6]. - Other Moutai products, including different versions and sizes, also showed "sold out" status on the same day, indicating strong consumer interest [6][10]. Group 2: Pricing and Future Sales - The prices for Flying Moutai from 2019 to 2024 have been announced, showing a gradual decrease from 2649 yuan to 1909 yuan per bottle [5]. - The i Moutai APP will undergo a revamp starting January 1, 2026, consolidating purchasing options into a unified "i Purchase" interface [5][12]. - Pre-sales for other Moutai products, including the classic and special editions, began on the same day, with all available slots quickly filled [6][10]. Group 3: Market Strategy and Performance - The launch of the new Flying Moutai is seen as a significant step in Moutai's market-oriented transformation, focusing on consumer-centric strategies [12]. - The i Moutai platform has generated over 60 billion yuan in sales since its launch, with over 76 million registered users [12]. - In the first three quarters of 2025, i Moutai reported a revenue of 12.692 billion yuan, a year-on-year decline of 14.05% [12].