KWEICHOW MOUTAI(SH:600519) Da Zhong Ri Bao·2026-01-01 04:41Core Viewpoint - Guizhou Moutai is accelerating its marketing system's market-oriented transformation by establishing a clear and precise "pyramid" product system to solidify its market foundation and address future challenges [1][3]. Group 1: Product Matrix Adjustment - In 2026, Guizhou Moutai will adjust its product matrix to include six major series: classic, premium, zodiac, aged, cultural, and low-alcohol products, featuring the 53% vol 500ml Flying Moutai [1]. - The upcoming 500ml Flying Moutai will include various vintages from 2019 to 2026, reinforcing the perception that "older Moutai is better" and strengthening the value system of "big products" [2]. Group 2: Pyramid Product System Structure - The "pyramid" product system consists of three clear levels: - Base: The foundation includes the well-selling Flying Moutai, which has significant consumer demand [2]. - Middle: This includes premium and zodiac Moutai, which are expected to grow in market demand and cater to high-net-worth individuals [2]. - Apex: Comprising cultural and aged Moutai, these products have high scarcity and collectible value, targeting ultra-high-end customers [2]. Group 3: Market Transformation Advantages - The pyramid product system provides a solid foundation for Moutai's market-oriented transformation, allowing for precise market segmentation and targeted marketing strategies [3]. - A well-structured product lineup enables Moutai to dynamically adjust product offerings based on market supply and demand, enhancing responsiveness to market changes [3]. - The diverse product range from mass to high-end segments increases structural resilience, helping to mitigate risks from market fluctuations while accurately identifying different consumer groups [3].