“i茅台”1499元茅台热抢过后，用户晒单称“买到了梦中情酒”

Core Viewpoint - The launch of the iMoutai app's sales of the 53% vol 500ml Guizhou Moutai at a price of 1499 yuan has generated significant consumer interest, indicating strong brand recognition and a shift towards more consumer-centric pricing strategies in the Moutai market [1][4]. Group 1 - On January 1, iMoutai officially launched the 53% vol 500ml Guizhou Moutai at a price of 1499 yuan, which sold out by 9:30 AM on the same day [1][4]. - The iMoutai app will continue to offer the 53% vol 500ml Guizhou Moutai daily at 9:00 AM, allowing consumers who missed the initial sale to purchase it regularly [1][4]. - The immediate sell-out of the product reflects consumer enthusiasm and recognition of the Moutai brand, suggesting a potential expansion of its user base as prices align more closely with general consumer spending levels [1][4]. Group 2 - Many users on platforms like Xiaohongshu have shared their successful purchases of the 1499 yuan Moutai, celebrating their acquisition of what they refer to as their "dream liquor" [1][4]. - Industry insiders believe that the return of Moutai prices to a more accessible level will create more consumption scenarios and attract a broader audience [1][4].