KWEICHOW MOUTAI(SH:600519) Zhong Guo Zheng Quan Bao - Zhong Zheng Wang·2026-01-01 05:14Core Viewpoint - The launch of the revamped iMoutai APP aims to enhance consumer access to Moutai products and promote a market-oriented transformation in Moutai's marketing strategy for 2026 [1] Group 1: Product Launch and Sales Strategy - Starting January 1, 2026, the iMoutai APP will integrate its purchasing features into a unified "iBuy" interface, allowing users to purchase all available products directly [1] - The first product available for purchase will be the Flying Fairy 53% vol 500ml Moutai (2026), with a limit of 12 bottles per user per day, and sales will be capped based on demand and market stability [1] - The APP will also feature pre-sales for various Moutai products, including different years and special editions, to cater to diverse consumer preferences [1] Group 2: Market Dynamics and Consumer Behavior - Users have reported mixed experiences with the purchasing process, with some successfully buying the product while others found it sold out immediately [2][6] - Industry experts suggest that Moutai should transition towards fair pricing and authenticity in sales, primarily through direct sales to meet consumer demand [8] - Investor Duan Yongping advocates for a unified pricing strategy across all sales channels to eliminate price discrepancies and enhance brand integrity [8]