Core Viewpoint - The launch of the iMoutai app signifies a shift towards market-oriented pricing for Moutai, with the official price of 1499 yuan for the 500ml Flying Moutai quickly selling out, indicating strong consumer demand [1][2] Group 1: Pricing Strategy - Moutai's online sales strategy allows each user to purchase a maximum of 12 bottles per day, emphasizing a controlled distribution model [1] - The company aims to respect market dynamics and consumer choices by implementing a pricing reform that avoids excessive fluctuations and prevents price speculation [1] Group 2: Market Positioning - The cancellation of the distributor distribution system and direct online sales of Moutai at original prices are steps towards reclaiming market pricing power [1] - The transparency of the official platform is expected to disrupt the traditional high-price selling practices of distributors, potentially leading to lower prices for consumers [2]
i茅台1499元普茅首日秒空