2026华侨城团圆季启幕:全业态暖心集结,解锁团圆消费新体验
OCTOCT(SZ:000069) Sou Hu Wang·2025-12-31 03:54

Core Viewpoint - The central economic work conference emphasizes expanding domestic demand as the top priority for the upcoming year, injecting strong momentum into the consumer market [2] Group 1: Domestic Market and Consumer Experience - The 2026 Huashang City Reunion Season aims to create a comprehensive living experience that spans various sectors including culture, tourism, real estate, and hospitality, enhancing the concept of "reunion" across different demographics [2][6] - The focus has shifted from location to community living experiences, with residents valuing safety and convenience in their neighborhoods, as expressed by a new homeowner in Foshan [3] - Huashang City is launching a "New Year Reunion Home Buying Season" across multiple regions, offering various benefits to attract homebuyers [5][6] Group 2: Cultural and Tourism Integration - Huashang City leverages its position as a leading tourism group to create a comprehensive cultural and tourism layout, promoting family reunions through diverse experiences from winter festivities to local customs [8] - The "Shining Happiness Festival" is introduced as part of the Reunion Season, featuring events across ten cities to enhance family bonding during the winter [8][12] Group 3: Community Engagement and Activities - The "2026 Neighborhood New Year Plan" and various community activities are designed to foster a sense of reunion and happiness among residents [7] - The integration of local customs and festive activities in places like Yunnan enhances the cultural experience, allowing visitors to engage in traditional celebrations [15][17] Group 4: Consumer Experience and Emotional Value - Huashang City aims to elevate consumer experiences by transforming shopping into engaging activities that resonate emotionally with customers, thus enhancing the festive atmosphere [18][20] - Various commercial projects are being developed into "reunion social spaces," where consumers can participate in interactive and festive events [20][21] Group 5: Artistic and Cultural Offerings - Huashang City is organizing high-quality cultural performances and exhibitions to enrich the festive experience, offering a variety of entertainment options for different audiences [22][23] - The integration of art and culture into the reunion season aims to provide a deeper emotional connection and enhance the overall festive experience for visitors [22]