Core Viewpoint - The launch of the 2026 Guizhou Moutai liquor on the iMoutai platform is expected to lead to high sales demand, as indicated by the immediate sell-out of the product shortly after its release [1]. Group 1: Product Launch Details - The 53% vol 500mL Guizhou Moutai liquor officially went on sale on January 1, 2023, at 9 AM [1]. - Each consumer is limited to purchasing 12 bottles per day, with orders of 6 bottles shipped as a complete case [3][6]. - The product was priced at ¥1499 per bottle [5][9]. Group 2: Sales Performance - Upon launch, the product faced high traffic, causing the purchasing page to display messages indicating that access was limited due to excessive visitors [1]. - The platform implemented a replenishment strategy, with stock being restocked every five minutes, leading to a cycle of "available - sold out - restock" until the product was completely sold out by 9:25 AM [1][7].
手慢无!2026年飞天“i茅台”开售即“秒光”