售罄！1499元飞天茅台遭疯抢！

Core Viewpoint - The launch of the 2026 Flying Moutai on the iMoutai platform marks a significant shift in Moutai's marketing strategy, emphasizing consumer-centric approaches and market-oriented transformations [10][11]. Group 1: Product Launch and Sales - The 2026 Flying Moutai (53% vol, 500ml) was made available for sale on January 1, 2026, at a retail price of 1499 yuan per bottle, with a purchase limit of 12 bottles per user per day [2][8]. - The product sold out within approximately half an hour of its release, indicating high consumer demand [2][7]. - Starting from January 1, 2026, the iMoutai app will feature a revamped purchasing interface, consolidating previous purchasing options into a unified "iBuy" section [10]. Group 2: Marketing Strategy and Channel Adjustments - Moutai's management has indicated that 2026 will be a pivotal year for market transformation, focusing on product structure, pricing, channels, and service improvements [11]. - The company aims to create a balanced supply-demand relationship and prevent price speculation through controlled daily product releases [10][11]. - Moutai's sales strategy includes both direct sales and wholesale channels, with significant revenue contributions from these segments [11]. Group 3: Industry Insights and Future Outlook - Analysts view Moutai's adjustments as pragmatic and clear, suggesting that a diversified channel ecosystem will better meet consumer needs [12]. - Historical trends indicate that stabilization in sales volume often precedes price improvements, suggesting a potential for Moutai's stock to stabilize as market conditions improve [12].