剑南春2025年多维拓进，激活品牌发展新动能

Core Viewpoint - The strategic movements of famous liquor companies are crucial amid deep adjustments in the liquor industry and evolving consumer demands. In 2025, Jian Nan Chun focuses on five dimensions: product innovation, capacity upgrades, scene expansion, brand outreach, and liquor responsibility to strengthen quality and activate new brand development momentum [1]. Group 1: Product Strategy - Jian Nan Chun maintains strategic stability and resilience in the face of industry adjustments and market changes, with stable pricing and strong product sales. The "Shuijing Jian Nan Chun" product continues to gain market influence, becoming a preferred choice for business and wedding banquets [3]. - The company has successfully launched cultural creative products in collaboration with top historical museums, such as "Jian Nan Chun·Liujin Ji" and "Jian Nan Chun·Bingwu Year of the Horse Commemorative Wine," which have become benchmarks in the cultural consumption sector [3]. - During the 2025 Double 11 shopping festival on Tmall, Jian Nan Chun achieved the top position in total transaction volume in the liquor industry, showcasing its strong market appeal [3]. Group 2: Quality and Innovation - Quality is the foundation of famous liquor, and Jian Nan Chun integrates traditional craftsmanship with modern technology to solidify its quality base. The "Datang National Liquor Ecological Park Phase II" project, with an investment exceeding 1.6 billion yuan, will increase annual production capacity by 30,000 to 50,000 tons [5]. - Jian Nan Chun's "Tianyi Laohua" winery site was recognized as a national industrial heritage, and its chief engineer was named a national-level intangible cultural heritage inheritor, highlighting the clarity of its traditional brewing techniques [5]. - The company has been recognized as a digital innovation benchmark in the liquor industry, reflecting its successful digital transformation [5]. Group 3: Brand Expansion - Jian Nan Chun is innovating traditional liquor consumption scenarios and actively expanding its brand ecosystem through various channels, including high-profile media exposure and partnerships with sports events [8]. - The company has partnered with CCTV to enhance brand visibility and has engaged in sports sponsorships, such as becoming the chief partner for the English Premier League broadcasts [8]. - Cultural initiatives, such as the micro-variety show "Four Seas Spring Flavor" and collaborations with CCTV for cultural heritage tours, aim to engage younger audiences and promote traditional culture [9]. Group 4: Social Responsibility - Jian Nan Chun is committed to social responsibility, particularly in education, by launching initiatives like the "Jian Nan Chun Strong Country Youth Scholarship Project" to support youth development [11]. - The company actively participates in industry events, such as the 2025 Sichuan International Wine Expo, and has won over ten major industry awards, enhancing its international influence [11]. - Jian Nan Chun continues to focus on quality, culture, and innovation to support the liquor industry's high-quality development and navigate through industry cycles [11].