郎酒2025年完成既定生产经营目标

Core Viewpoint - The Chinese liquor industry is entering a deep adjustment period by 2025, shifting the valuation metrics of liquor companies from scale and growth to resilience and quality of development [1] Group 1: Company Strategy - Langjiu is expected to achieve its production and operational goals for 2025, with a slight increase in distributor shipments compared to 2024 [1] - The company maintains a steadfast commitment to its "three quality" strategy: quality, brand, and taste, focusing on the core idea of "brewing good liquor" [1] - Langjiu's strategic effectiveness relies on execution, with key focuses in 2025 on consumer operations, empowering terminal channels, and enhancing brand influence [1] Group 2: Consumer Engagement - Langjiu continues to advance its membership system, with a significant event planned for December 2025 in Hainan, showcasing its "customer-first" philosophy [1] - The membership system has evolved over eight years to include over 60,000 entrepreneurs, creating a "value attraction field" integrated into their lives and social circles [1] Group 3: Channel Development - In December 2025, Langjiu launched the "China Lang Partners Program" in Nanjing, making four commitments to terminal partners: deepening service support, strengthening resource allocation, ensuring reasonable profits, and avoiding short-term behaviors [4] - The program assures compliant distributors of "reasonable and sustainable profits," providing stability to the channel [4] Group 4: Brand Building - Honghua Lang has been selected as a cooperative brand for the 2026 Spring Festival Gala by the China Central Television, continuing the "Honghua Lang Spring Festival Season" tradition [4] - The company is also engaging in regional marketing activities across various locations to enhance brand communication [4]