双品牌酒店落子长春，万达酒店及度假村打造“冰雪+城市”融合新样本

Core Insights - The opening of Changchun Wanda Jiahu and Wanda Meihua dual-brand hotels marks a significant step in Wanda Hotels and Resorts' strategy in Jilin Province, emphasizing the integration of "ice and snow + urban" dual-driven development [1][12] Group 1: Hotel Features and Design - The dual-brand hotels are located in the core of Kuancheng District, creating a vibrant urban complex with "hotel + commercial" synergy [2] - The design of the hotels draws inspiration from Changchun's industrial heritage and film culture, with Wanda Jiahu featuring an elegant "modern retro" style and Wanda Meihua embodying an "industrial light and shadow" atmosphere [2] - The hotels collectively offer 290 rooms, targeting diverse customer segments with Wanda Jiahu focusing on high-end business and banquet markets, while Wanda Meihua caters to young travelers with smart room configurations and high-quality amenities [6] Group 2: Strategic Development and Future Plans - Wanda Hotels and Resorts' development in Jilin Province aligns with the cultural and developmental rhythm of the cities, having established a presence since 2016 with various hotel openings [8] - The upcoming Wanda Wenhua and Wanda Jinhua hotels, set to open in 2024, will further extend Wanda's service capabilities to support the film industry in the Changchun International Film City [10] - Future plans include the construction of a hotel cluster in Yongchun Modern Pharmaceutical City by 2027, which will provide nearly 1,000 rooms to support the pharmaceutical industry and exhibition activities [12] Group 3: Ice and Snow Economy - Jilin Province, known for its rich ice and snow resources, serves as a core focus for Wanda Hotels and Resorts, which aims to build an ice and snow ecological chain that integrates outdoor skiing and urban consumption [14] - The company leverages its integrated development and operational capabilities, exemplified by the successful Long White Mountain Wanda International Resort, to establish a benchmark for ski resorts [16] - The synergy between various projects, including the Changchun Wanda Ski Resort and Wan Feng Tonghua Ski Resort, creates a comprehensive service system that caters to both professional athletes and general consumers [18][20]