2025年消费品以旧换新成效显著

Core Insights - The implementation of the old-for-new consumption policy since 2025 has significantly boosted sales and consumer engagement, with over 2.6 trillion yuan in sales benefiting more than 360 million people [1][2] Group 1: Economic Impact - The policy has supported continuous expansion in consumption, with a 4.0% year-on-year growth in social retail sales from January to November, accelerating by 0.5 percentage points compared to the previous year, and contributing over 1 percentage point to total retail sales [1] - The retail sales of home appliances have surpassed 1 trillion yuan, achieving a historical high [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of old vehicles replaced were new energy vehicles, leading to a retail market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances replaced were first-class energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have maintained growth for 11 consecutive months [1] Group 3: Environmental Benefits - The recycling of scrapped vehicles increased by 24.5% in 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, while reducing carbon emissions by about 24.5 million tons [1] Group 4: Quality of Life Improvement - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one has benefited from the old-for-new subsidy, and the replacement of old electric bicycles has exceeded nine times that of 2024 [2] Group 5: Boosting Offline Retail - The policy has led to increased consumer preference for in-store shopping experiences, which in turn has stimulated cross-scenario consumption in leisure, entertainment, and dining [2] - In areas with concentrated home appliance replacement stores, consumer spending within a 1-kilometer radius has increased by over 30% [2]