旅游消费双线升温！海南自贸港迎封关后首个新年

Core Insights - The official launch of the Hainan Free Trade Port's full island closure on December 18, 2025, marks a significant milestone, enhancing tourism and consumption in the region [1] - The first week of the closure saw duty-free shopping in Hainan reach 1.1 billion yuan, a year-on-year increase of 54.9% [1] - Hainan is expected to receive over 100 million domestic and international tourists in 2025, with total spending exceeding 200 billion yuan [5] Group 1 - The full island closure has led to an increase in duty-free shopping categories and promotional activities, enhancing the consumer experience [3] - The newly opened Sunset Market at Sanya International Duty-Free City features over 20 brands and pop-up experiences, providing a fresh shopping environment [3] - The visa-free entry has become a primary method for foreign tourists to visit Hainan, significantly improving the region's international visibility and attractiveness [7] Group 2 - Tourists can enjoy a warm winter in Hainan, with the region becoming a popular choice for holiday celebrations [5] - The entry process for international visitors at Sanya Phoenix International Airport has been streamlined, allowing for quick and efficient access without the need for visas [7] - The growth in overnight international visitors to Hainan in 2025 compared to 2024 indicates a rising trend in the region's appeal as a vacation destination [7]