看2026｜柠季汪洁：产品组织供应链全面升级，加速走向全球

Core Viewpoint - The article discusses the strategic initiatives and goals of the company, Ningji, in response to the central economic work conference's emphasis on expanding domestic demand and optimizing supply in 2026. Group 1: Strategic Initiatives - Ningji aims to empower existing operations through "digital intelligence" to achieve lean growth, enhancing operational efficiency via a self-developed intelligent management system that has improved the operational capabilities of 90% of its stores [6]. - The company focuses on "standardization" to optimize supply and support agricultural modernization, having established over 1,000 acres of perfume lemon plantations in Guangdong and Guangxi, ensuring product quality and driving local industry upgrades [6]. - To stimulate domestic demand, Ningji plans to innovate marketing strategies, exemplified by the "Lemon Treasure Festival," which led to a 30.2% year-on-year increase in GMV during the event, contributing to offline consumption [7]. Group 2: Strategic Development Goals for 2026 - In 2025, despite market pressures, Ningji achieved a 20% year-on-year growth in overall GMV and a 12% increase in average daily store revenue, with a remarkable 63% growth in monthly delivery revenue [8]. - For 2026, the company will shift from "rapid expansion" to "high-quality development," focusing on "quality profitability" and prioritizing "single-store profitability" as a key performance indicator [8]. - The company plans to enhance its research and development capabilities, establishing a scientific-driven R&D matrix and a quality control system, while continuing to innovate and develop differentiated products [9]. - Ningji aims to deepen its "globalization" and "supply chain enhancement," with plans to open new storage centers in regions like Urumqi and accelerate international expansion, having already signed contracts for 40 stores in Southeast Asia and Oceania [9].