1499元飞天茅台秒售罄？别急，每人每天都有机会抢12瓶！

Core Viewpoint - The launch of the affordable Flying Moutai at a price of 1499 yuan per bottle marks the beginning of Moutai's shift away from its financial attributes, aiming to make the product more accessible to consumers [2][14]. Group 1: Product Launch and Pricing - Starting from January 1, 2026, the 53% vol 500ml Guizhou Moutai will be available on the iMoutai platform at a retail price of 1499 yuan per bottle, with a purchase limit of 12 bottles per user per day [2][6]. - The iMoutai app will feature a revamped interface, allowing users to purchase various Moutai products, including different vintages and special editions [6][12]. - The daily supply of the 1499 yuan Flying Moutai will be determined based on market stability and demand, with sales ending once the daily stock is sold out [6][12]. Group 2: Market Strategy and Consumer Focus - Moutai's new chairman, Chen Hua, emphasized a consumer-centric approach and market-oriented transformation as key themes for 2026, aiming for fair and efficient access to Moutai products [12][13]. - The strategy includes a focus on balancing supply and demand, stabilizing prices, and improving the distribution ecosystem to ensure profitability for distributors without excessive profit margins [13][14]. Group 3: Market Implications and Consumer Behavior - The introduction of affordable Moutai is expected to broaden its consumer base, making it more accessible to middle-class families and small business owners, thus transforming Moutai into a sustainable consumer product rather than a luxury or financial asset [13][14]. - Analysts suggest that the demand for Moutai remains strong, as evidenced by the rapid sell-out of the affordable version, indicating a shift in consumer purchasing behavior [13][14]. - Concerns exist regarding the potential decline in the market value of Moutai as it becomes more widely available, which could lead to volatility in pricing and affect the inventory held by distributors [14][15].