元旦假期第一天南京接待游客196.1万人次

Core Insights - The tourism sector in Nanjing experienced a significant increase in visitor numbers during the New Year holiday, with a total of 1.961 million visitors on January 1, 2026, representing a 19.4% increase compared to the same period in 2025 [1] Visitor Statistics - Out of the total visitors, 58.4% were from outside the city, indicating a strong influx of external tourists [1] - The number of visitors to scenic spots reached 1.021 million, while 83 monitored rural tourism sites attracted 170,000 visitors [1] Hotel Performance - The average occupancy rate for star-rated hotels and select brand hotels in the city was 90.7% on the first day of the holiday [1] - Notable hotels such as Jinling Hotel, Shangri-La Hotel, InterContinental Hotel, Kempinski Hotel, and Hexi Andaz Hotel reported full occupancy [1] Economic Impact - The total cultural and tourism consumption amount on New Year's Eve was 910 million yuan, reflecting a year-on-year growth of 32% [1]