KWEICHOW MOUTAI(SH:600519) Di Yi Cai Jing·2026-01-01 13:02Core Viewpoint - The company Guizhou Moutai has launched a significant initiative by making its 53-degree 500ml Flying Moutai available for purchase on the "i Moutai" app starting January 1, 2026, with a daily purchase limit of 12 bottles per person, aiming to regain market pricing power and reduce speculation [1][4]. Group 1: Pricing Strategy - The price for the 2026 Flying Moutai is set at 1499 yuan per bottle, while prices for previous years range from 1909 yuan to 2649 yuan [1]. - Moutai management has expressed intentions to stabilize prices and prevent speculation by adjusting supply on the i Moutai platform based on market demand [4][5]. Group 2: Market Dynamics - Historically, there has been a significant discrepancy between Moutai's official pricing and actual market prices, sometimes exceeding a 100% difference due to speculation by distributors [2]. - The introduction of the i Moutai app is seen as a move towards market-oriented marketing, allowing consumers easier access to genuine Moutai products [4]. Group 3: Financial Implications - The financial attributes of Moutai have contributed to its popularity, but there are concerns that this may lead to market volatility as the company shifts focus back to consumer goods [5]. - The stock price of Guizhou Moutai has shown slight declines, indicating market apprehension regarding the potential detachment from its financial attributes and the impact on long-term performance [5].