Sou Hu Cai Jing·2026-01-01 13:22Core Insights - The retail industry is undergoing rapid transformation, with hypermarkets adjusting their strategies to meet evolving consumer demands [6] - The newly renovated Olé Supermarket in Shenzhen has successfully attracted over 10,000 visitors within four hours of opening, showcasing a comprehensive upgrade in products, services, and shopping experience [1][3] Group 1: Store Renovation and Pricing Strategy - The core of the renovation at Olé Supermarket focuses on making quality products and affordable prices accessible, with an overall product refresh rate of 80% and a price reduction of nearly 20% [3][7] - Popular items include fresh chicken eggs priced at 13.99 yuan for 30 pieces, fresh-cut beef at 29.9 yuan per pound, and live king crabs at 699 yuan each, indicating a shift towards more affordable options for consumers [3] Group 2: Innovative Shopping Experience - The introduction of the "Smoke and Fire Food Street" and the unique "Turn Turn Hot Pot" concept aims to transform the supermarket into a social dining space, catering to various dining scenarios [4] - The store features ready-to-eat options like meat and egg burgers and grilled skewers, enhancing the shopping experience by combining food and social interaction [4] Group 3: Industry Trends and Competitor Strategies - Major retail players are also undergoing transformations, with Yonghui Supermarket implementing the "Fat Transformation" model, achieving a revenue of 42.434 billion yuan in the first three quarters of 2025 [6] - Walmart is shifting focus towards high-end membership stores, reducing the number of traditional hypermarkets from 420 in 2019 to over 270 currently, while planning to add 10 new Sam's Club locations by 2025 [6] - China Resources Vanguard is closing inefficient hypermarkets and concentrating on high-end formats, with plans for further adjustments based on market feedback [7]