2026年“国补”首日点燃消费热 数码和智能产品受青睐

Core Viewpoint - The launch of the 2026 "National Subsidy" program for replacing old appliances has generated significant consumer interest, with increased foot traffic in retail stores across the country [5][9]. Group 1: National Subsidy Program Details - The 2026 "National Subsidy" program officially began on January 1, 2026, with the first order completed in Guangzhou [1][3]. - The program offers subsidies for purchasing energy-efficient home appliances and digital products, including refrigerators, washing machines, televisions, air conditioners, water heaters, computers, smartphones, tablets, smartwatches, and smart glasses [7]. - The subsidy is set at 15% of the final sales price after discounts, with a maximum of 1500 yuan for home appliances and 500 yuan for digital products [7]. Group 2: Consumer Response and Sales Impact - There was a notable increase in customer traffic at electronics stores nationwide, indicating strong consumer interest in the subsidy program [5]. - On the first day of the subsidy program, sales increased by 175% compared to the daily average sales in December 2025, with cities like Beijing, Chengdu, Shanghai, Chongqing, and Guangzhou being the most active in terms of consumption [9].