Core Viewpoint - The article discusses the consumer response to new movie releases during the New Year holiday in Beijing, highlighting the variety of films available and the enhanced viewing experiences offered by cinemas [1]. Group 1: Movie Releases - Several new domestic films, including "The Hidden Kill," "The Legend of the Qin," and "Family Reunion," were released during the New Year holiday, providing audiences with diverse viewing options across genres such as suspense, action, and animation [3]. - A total of 9 films are scheduled for release during the New Year period in 2026, indicating a strategic focus on attracting audiences with varied content [3]. Group 2: Consumer Experience - Many viewers expressed that watching films in the cinema's special effects theater allows for a more immersive experience [5]. - To enhance audience experience, one cinema has upgraded one of its screening rooms, reflecting a trend towards improving the quality of the viewing environment [7]. Group 3: Cinema Promotions - During the New Year period, nearly 100 cinemas in Beijing extended their screening times and introduced promotional packages and interactive lottery events, providing consumers with more choices and incentives to attend [9].
元旦北京观影热度高！观影选择多样化，IMAX、杜比影厅人气旺
Sou Hu Cai Jing·2026-01-01 15:21