持续原创力才是“潮玩”长青之道

Core Insights - The price fluctuation of Labubu blind boxes reflects the normal adjustment of the Chinese trendy toy industry, with initial speculative price surges followed by a return to more stable values [2] - Labubu, a popular IP from Pop Mart, significantly contributed to the company's revenue, accounting for over one-third of total income in 2024, leading to a revenue increase of over 100% year-on-year [2] - The overall landscape of the Chinese trendy toy industry shows an uneven distribution of original capabilities, with most companies still struggling to establish stable profitability [3] Company Performance - Pop Mart's revenue reached 13.04 billion yuan in 2024, driven by Labubu, with a projected revenue growth of 204.4% and net profit growth of 396.5% in the first half of 2025 [2] - Other companies like Chengshi Culture and 52TOYS are exploring innovative approaches but face challenges such as losses and limited IP influence [3] Market Dynamics - The Chinese trendy toy market is expected to reach 110 billion yuan by 2026, with an annual growth rate of around 20%, indicating a need for more diverse and enduring IPs beyond a few star products [3] - Compared to global leaders, Chinese trendy toy companies, including Pop Mart, lag significantly in scale and ecosystem, with Pop Mart's annual revenue being about one-fourth of Bandai Namco's and less than one-fifth of LEGO's [4] IP Development - The longevity and success of IPs like Gundam and Dragon Ball, which have decades of market presence, contrast with the relatively short history of domestic IPs like Molly from Pop Mart, raising questions about their sustainability [4] - The industry must shift focus from mere production to creative innovation, emphasizing long-term brand building and stronger intellectual property protections [5] Industry Outlook - The rise and fall of Labubu's prices signify a market returning to rationality, highlighting the importance of cultural value and emotional connection in trendy toys rather than short-term speculation [5] - The true maturation of the Chinese trendy toy industry will depend on the cultivation of diverse, enduring IPs and the emergence of competitive companies on the global stage, requiring dedication and time [5]